why we do this
Moving people to plant-based eating through compelling stories
One Christmas, our founder’s son asked for just one gift—that his parents watch a few films about plant-based eating and discuss them with him afterward. It was a moment of awakening that changed their understanding, their outlook, and their lives overnight. Kim went on to create Plant City, the world’s first plant-based food hall and the world’s largest vegan restaurant, located in Providence RI.
We feel the urgency to show the positive results of plant-based eating. It is better for our health, it is better for our animals, it is better for our planet. We want others to have the chance to experience their own moment of awakening. Will you help us get there? We are here to make it easy and here to do it together.
“I have a few friends who are very into fitness who were open to watching this movie with me and they’re so glad they did. I think it changed their mind about the impact of plant based eating on performance!”